A SHOE MAKER — A POP ARTIST
Every season, as an artist, Eugene Riconneaus will introduce a shoe collection painted by himself inspired from his art universe.
EVERY SHOE BECOMES AN ART PIECE
This new approach changes the traditional way of presenting collection and the know-how of crafting shoes. Those are now called art pieces instead of luxurious products.
S I G N A T U R E S
Catering to independent, sophisticated and rebellious women in cosmos. The essence of brand value is Empowerment, Transgression and Transversality.
Crown is a powerful symbol, inspired by French queens. The women of the brand are authentic beauties for what they are but not for what the society wishes them to be. Eugene Riconneaus empowers them to change the rules.
What legs are to women is what stalks are to the roses. And thorns on this creation are meant to protect women to make them more real, more beautiful and more powerful.
Eugene reminisces about this hometown Blois-Chambord, where French Kings and Queens lived, by introducing the Royal Collection. This pair of shoes with silk reminds us of Marie Antoinette who always highlighted her neck with decorations adorned like a lower.
Women are as magic and mysterious as the leaf on «Feuille Magique» , which is an ambiguity between the tradition and a transgressive spirit.
Every shoe is an art piece. This artwork is hand painted by Eugene himself, who is also a painter with value in art market. Thus, Art Collection is about the unique, original and exclusive creation.
This “Couture Sandal sneaker” is first introduced by Eugene who extracts the essence of the sneakers with necessity and the sandals with desirability. It flexibility justifies one of the brand’s DNA: transversality.