A project by Eugène Riconneaus

ER, Beta_0

Short presentation film



Our 1st innovation

Updates, not seasons

With the objective to slow-down seasonal products, ER will only look to release new updates, not seasons; new collections for ER means new innovations for the brand and environment. All designed through a modern lens to develop a silhouette that is a “reflection of a community, the eternal youth, my skateboarding crew” Eugène has created their dream show. Marrying the stylish design with functionality, each shoe offers the wearer good grip, breathability, and comfort with each pair.


Turning his creative studio into a laboratory, switching his colour search to material research, Eugène Riconneaus focused on the invisible elements of this new sneaker. Reimagining the potential of items such as fishnets, seaweed and seafood wastes, Riconneaus has constructed the sneakers to be composed of 78.5% recycled elements while also utilising sleepstock leather, natural cork and recycled rubber. “Sea based activities represent 50% of the ocean pollution. I see this material as ready-made to give a proposition to others and influence action for the ocean. The idea is to create the demand that appreciates and cherishes marine litter products: from fishnets, plastics to oyster farms’ waste and algae” explains Eugène Riconneaus.


Our products are constructed using elements that would otherwise be considered waste, such as fishnets, seaweed, and seafood byproducts. Our goal is to reimagine the potential of these materials and create a demand for products that cherish and appreciate marine litter.

Our sneakers are composed of recycled elements, including sleepstock leather (selected from Leather Working Group-certified factories), natural cork, and recycled rubber. By using these materials, we are not only reducing our environmental impact, but also supporting the reduction of ocean pollution.