A project by Eugène Riconneaus

ER, Beta_0

Short presentation film

Play
Meet

Beta_0A

Our 1st innovation

Updates, not seasons

With the objective to slow-down seasonal products, ER will only look to release new updates, not seasons; new collections for ER means new innovations for the brand and environment. All designed through a modern lens to develop a silhouette that is a “reflection of a community, the eternal youth, my skateboarding crew” Eugène has created their dream show. Marrying the stylish design with functionality, each shoe offers the wearer good grip, breathability, and comfort with each pair.

Innovation

Turning his creative studio into a laboratory, switching his colour search to material research, Eugène Riconneaus focused on the invisible elements of this new sneaker. Reimagining the potential of items such as fishnets, seaweed and seafood wastes, Riconneaus has constructed the sneakers to be composed of 78.5% recycled elements while also utilising sleepstock leather, natural cork and recycled rubber. “Sea based activities represent 50% of the ocean pollution. I see this material as ready-made to give a proposition to others and influence action for the ocean. The idea is to create the demand that appreciates and cherishes marine litter products: from fishnets, plastics to oyster farms’ waste and algae” explains Eugène Riconneaus.

Crowdfunding (pre-order only)

Launching this Summer, ER have a pre-order campaign live on Kickstarter. The objective of this is to grow the brand’s efforts to utilise marine waste, supporting the reduction of ocean pollution, while also achieving their targets for carbon neutrality, creation of new materials, and expand the variety of product silhouettes available to create an appetite for product that supports our natural environment. For those who support the brand through their pre-order campaign with Kickstarter, ER are offering 30% off retail pricing of their sneakers.